At iGraphics, we are often asked by our clients if they should hire a salesperson. We reply with a rhetorical question, “It depends, do you want to make money?”

Simply put, if you’re interested in growing your business and you’re not 100% online, then yes, you should hire a salesperson. As Thomas Watson from IBM once said, “nothing happens until a sale is made”.

Most business owners see salespeople as an expense for the business, rather than an asset. Yet salespeople grow revenues, and the better the salesperson you hire, the more business they should bring in—as long as you provide them with the tools to do their job effectively.

Contrary to popular belief, salespeople don’t just sell. They spend time learning about customers’ needs and wants. This can help you better position your company to be successful in the future. Many times, new products are born from salespeople bringing a customer need back to the business and the design team creating something to solve their problem. At iGraphics, there have been several times where a customer need turned into a great new market opportunity for our company’s products and services.

Salespeople can also help you understand where to improve processes or product design. They’re often astute business people that can see where internal processes are holding back the growth of the business, or where a slight redesign can make your product more desirable.

Take some time to learn more about how to hire the right salesperson and compensate them well. Because if they’re making money, that means you’re making money. It’s that simple.

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